Founded on the belief that life is better around a campfire, we live for weekends in the wild and the many pursuits of the sporting life. Fly fishing, campfire cooking, dogs in trucks, mountain towns, post-game whiskeys, hiking, hunting, and general backcountry diversions are all part of the Lost Coast story. We Believe that the highest honor we can pay a product is to stock it in our Downtown San Francisco Fly Shop and recommend it to our customers.